Have you ever been tired of having that age-old battle with
someone over APPLE VS PC?
As you go through the list of why you feel apple
products are “better” you run out of ideas and simply just know that you
believe in the brand and don’t know how to project that feeling?
Well you’re not
the only one; the Apple team’s success is largely due to the ideology of
belief. What am I talking about? Check out this video below by Simon Sinek on
Ted Talks, he explains his model of “why people don’t buy what you do, they buy
why you do it”(Sinek).
He breaks down the critical success factors behind Apple’s team and why consumers believe in their brand. The video
emphasizes on the idea that consumers don’t necessarily care about what service
you offer rather WHY you offer it. Does your team really know WHY they are working 40-60 hours a week on this quarter’s
project? Have you ever felt that your team members were not all on the same
page and didn’t have clear objectives in mind?
Sinek explains that this is the foundation of why many teams and
organizations fail to reach their peak performance, understanding the WHY is
crucial. Take some time to watch this video it will change your perspective on
how to better focus your team and business!
Happy Watching!
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